Envisioning a snack truck that serves high-quality Latin American products to low-income communities.

Client

Chido Truck

Brief

Brand Design

Services

+ Brand Guidelines

+ Logo Design

+ Packaging

Company Info

¡Todos merecen calidad! Everyone deserves quality. We strive to bring quality products to low-income latino communities that haven’t had the comfort to enjoy delicacies from latin america.

Project Proposal

The United States is the home of the largest immigrant population in the globe. As the sales of specialty products are increasing, demand for ethnically diverse products has grown. This growth is driven by immigrant consumers seeking foods from their own cultures.

Supermarkets are the main hub for consumers to acquire specialty products. The second largest retailer are online stores. There’s a need to satisfy immigrant needs in terms of ethnic specialty items, especially snacks. 

Final Deliverables